The Grumpy Chef

Is Your Menu Leaving
$50K+ on the Table?

Answer 15 quick questions to discover your menu's hidden profit leaks. No guesswork. Research-backed menu engineering principles from 20+ years in real kitchens.

Christian Schiffner — German Master Chef
Christian Schiffner
German Master Chef (Kuechenmeister)
20+ Years Operations
15-30%
Profit Increase
Possible
$0
Price Increases
Needed
15
Research-Backed
Questions
3 min
To Complete
By Christian Schiffner, German Master Chef (Kuechenmeister) | 20+ years operations | 5 countries

Most restaurant menus are designed by accident. Yours can be designed for profit.

I'm Christian Schiffner — German Master Chef who's engineered menus for operations from Zurich to the Yukon. This assessment uses research from Cornell University, menu psychology studies, and 20+ years of what actually works in real kitchens under real pressure.

"Menu engineering isn't about manipulation — it's about guiding customers to dishes they'll love while you make more money. Everybody wins. That's how systems should work."
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Assessment
Question 1 of 15
Your Menu Profit Score
0
/ 100

Annual Profit Opportunity
additional annual profit with systematic menu engineering
Your Top Missed Opportunities
Quick Wins You Can Implement This Week
Research Behind This Assessment
Cornell University: Removing dollar signs from menus increases average spend by 8%
Descriptive Label Study: Vivid, sensory menu descriptions increase sales by up to 27%
Menu Engineering Matrix: Categorizing items as Stars, Plowhorses, Puzzles, and Dogs has been the gold standard since Kasavana & Smith (1982)
Choice Overload Research: Menus with fewer, curated options increase customer satisfaction and reduce decision fatigue
Price Anchoring: Strategic placement of high-priced items increases average check by 6-8% (Journal of Consumer Research)
"This assessment shows you WHAT you're missing. The discovery call shows you HOW to fix it. The Menu Engineering App gives you the digital edge to never miss it again."
Christian Schiffner
Christian Schiffner — German Master Chef (Kuechenmeister). 20+ years engineering menus from Zurich to the Yukon. These principles are from real kitchens, not textbooks.
Get Your Complete Menu Engineering Action Plan

I'll send you a personalized breakdown of your 3 biggest opportunities + specific implementation steps. No fluff. Just the system.

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I respect your inbox. No spam, just systems that work.

✓
Plan Built. Now Execute.

Your personalized menu engineering plan is on its way. But numbers don't fix themselves. You need the tools to track the changes.

Get the Operator's Toolkit — $47

8 pre-built Excel templates used by Master Chefs to track food cost, menu profit, and labor.

Book Your Menu Engineering Discovery Call
30 minutes. Your menu. Specific changes. Real numbers.
72-Hour Profit Discovery
Find all 8 operational leaks
Menu Engineering App
Get the Digital Edge
This assessment shows you WHAT you're missing.
The discovery call shows you HOW to fix it.
The Menu Engineering App gives you the digital edge to never miss it again.